This Is Marketing
Seth Godin
How marketing is, at its core, about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
'A very accessible way into Godin's thinking . . . Godin writes in pacy, jargon-free prose, and this book is exciting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way '
Ogilvy on Advertising
David Ogilvy
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
A Big Life in Advertising
Mary Wells Lawerence
The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her story from starting as a copywriting to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger.
For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines
Instabrain
Sarah Weiss
Learn what gets people hooked on Instagram, how the audiences make their purchasing decisions, and how to tailor your marketing strategy to attract young audiences.Learn more about Instagram ads by checking out this list of the best Instagram ads from leading brands.
The key thing you will learn: How to succeed in Instagram marketing and create content that the millennial audiences want to engage with.
